So what is a Facebook fan really worth to my business?
Ever wonder what all this fuss about Facebook is all about? I mean think about it. What is a Facebook fan really worth?
Well, someone decided to study it and figure it out.
According to a recent BusinessNewsDaily.com article:
6:25 AM ET |
By: Ned Smith, BusinessNewsDaily Senior Writer
How Much Is a Facebook Friend Worth? $174.17
The payoff for brands that know how to use social media is no flash in the pan. According to a recent study, each Facebook like your brand page gets is worth $174.17 to your brand — a 28 percent increase since 2010.
The research, conducted by social intelligence company Syncapse, studied more than 2,000 Facebook users who had liked a brand, taking into account such factors as product spending, loyalty, propensity to recommend, media value acquisition cost and brand affinity to determine the value of a Facebook fan.
Facebook fans spend more money not only on the brands they fan ($116 more per year than non-fans), but also within the brand's sector — 43 percent more, despite not having a higher income than non-fans, the study found.
According to the report:
The average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.
You really owe it to your business to see the difference in "SPEND" between a fan and non-fan for your store. You can read the full report below.
Well, someone decided to study it and figure it out.
According to a recent BusinessNewsDaily.com article:
6:25 AM ET |
By: Ned Smith, BusinessNewsDaily Senior Writer
How Much Is a Facebook Friend Worth? $174.17
The payoff for brands that know how to use social media is no flash in the pan. According to a recent study, each Facebook like your brand page gets is worth $174.17 to your brand — a 28 percent increase since 2010.
The research, conducted by social intelligence company Syncapse, studied more than 2,000 Facebook users who had liked a brand, taking into account such factors as product spending, loyalty, propensity to recommend, media value acquisition cost and brand affinity to determine the value of a Facebook fan.
Facebook fans spend more money not only on the brands they fan ($116 more per year than non-fans), but also within the brand's sector — 43 percent more, despite not having a higher income than non-fans, the study found.
According to the report:
The average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.
You really owe it to your business to see the difference in "SPEND" between a fan and non-fan for your store. You can read the full report below.
